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Notes on LinkedIn that hold up

No growth hacks, no engagement pods, no 47-part carousel about carousels. Just the things we keep having to explain.

Why your LinkedIn posts sound like AI (even when you wrote them)

The tell isn't the words. It's that the post could have been written about anyone. Here's the actual mechanism, and how to break it.

Most founders don't run out of motivation. They run out of frameworks. A pillar mix is the fix, and it's mostly arithmetic.

The fold is about 210 characters. Most advice tells you to exploit it. Here's how to earn it instead.

Daily posting advice is survivorship bias sold as discipline. Five a week, sustainably, beats seven a week for a month and then nothing.

Seven minutes with Maven and you get five posts a week that already do this.

No LinkedIn login required.